Press Kit for McMindfulness


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Published by Repeater Books

US/Can publication date: July 9th 2019

ISBN-13: 978-1-912248-31-5 / Paperback $15.95 / 304 pages 

Media contact: Jon Maunder | | 203.837.7630

Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists to CEOs, it is clear that mindfulness has gone mainstream. Some have called it a revolution. 

The evangelical promotion of mindfulness has begun to give way to a backlash, with questions arising whether its claims for achieving happiness have been over-sold. Expanding on his viral internet essay "Beyond McMindfulness", Ron E. Purser argues that proponents of mindfulness have reduced it to a self-help technique that fits snugly into a consumerist culture. 

In a lively critique of mindfulness as it has been co-opted by corporations, public schools and the U.S. military, Purser explains why such programs inevitably fall short of their revolutionary potential. Simply paying attention to the present moment while resting snugly in our private bubbles is no mindfulness revolution. Mindfulness has become the new capitalist spirituality, a disciplined myopia, that mindlessly ignores the need for social and political change.